260 Sample Sale Generates More Revenue From Deeply Personalized Sends With AI-Powered Campaign Automation

Industry: Retail

Ecommerce Platform: Shopify

260 Sample Sale is more than a “sale.” They feature over 400+ brands a year across their retail stores + online, offering their community new opportunities around every corner to test a new style, be introduced to a new brand, and always shop at a discount!

2.4

x

higher conversion rate from AI-powered Last Chance emails vs. manual build

82 %

more efficient targeting

+$10K revenue from AI-targeted sends to 18% of overall audience

• 6.2 %

conversion lift from hyper-personalized abandoned cart flows

Challenge

260 Sample Sale’s marketing team knew their sizable email audience held untapped potential — yet without the tools to target and personalize at scale, broad sends remained the default.

• The 35-hour production tax = zero time left for growth. Copywriting, audience segmentation, and product block assembly consumed nearly a full FTE’s worth of hours every week, leaving no capacity for strategic initiatives.
• Manual segmentation = limited personalization. With a contact list of over 900k customers, the team recognized that a more precise approach to audience segmentation could unlock even greater results, improving deliverability, reducing unsubscribes, and surfacing high-intent buyers who deserved a more tailored experience.
• Broad sends = missed revenue. Without behavioral targeting, campaigns couldn’t distinguish a loyal VIP from a first-time browser, meaning high-propensity buyers received the same message as everyone else.
• No clear starting point for automation = slow adoption. The team wanted to hand off complex campaigns to AI, but needed a low-risk, high-confidence entry point before trusting it with their most critical sends.

Solution

260 Sample Sale deployed the Loomi Marketing Agent to automate its most data-intensive, time-consuming campaigns and test them directly against their existing manual sends — starting with its weekly Last Chance email and abandoned flows.

• AI audience discovery = the right 36K with zero delay. Instead of manually combing through data to find likely buyers, Loomi AI analyzed 260 Sample Sale’s full contact database to identify the 36K highest-propensity purchasers for each flash sale send — a level of precision that was operationally impossible to achieve manually at this frequency.
• Automated triggers = “set and forget” for high-stakes flows. The Last Chance campaign was configured as behavior-triggered automations, firing based on real-time signals without any manual build required each week. The team sets the rules once, then Loomi AI handles execution every time.
• Hyper-personalized abandoned cart flows = incremental revenue without manual oversight. Behavior-triggered cart abandonment sequences were personalized to each shopper’s browsing and purchase history — no human intervention needed, and no two emails exactly alike.

How It Works

1. A flash sale launches → Loomi AI scans all customer profiles in real time.
2. AI only includes contacts showing interest based on behavioral and transactional data.
3. The top 36K highest-intent contacts are selected as the send audience.
4. Separately, shoppers who abandon a cart trigger a personalized follow-up sequence.
5. All flows report back into Loomi AI for performance tracking, requiring zero manual rebuilding week over week.

Having Loomi AI create the campaigns for us is great because it’s an AI tool that can find the right people and build the segments better than a human would have.

Laura DiGiovanna

Head of Marketing at 260 Sample Sale

Results

With help from our Loomi Marketing Agent, 260 Sample Sale unlocked personalized, real-time interactions that made an immediate impact.

The agent-powered Last Chance campaign achieved a 2.4x higher conversion rate, higher AOV, and $10K more revenue compared to existing manual campaigns.

These results reinforced the collective benefits 260 Sample Sale saw across all AI-powered campaigns:

• $12K in incremental abandoned cart revenue in 30 days, exceeding the previous best-performing period for that flow
• 6.5% of total revenue influenced by AI campaigns, with 4.4% directly attributed to AI
• Over $580K in total AI-attributed revenue across four automated campaign scenarios
• 6.2% conversion lift driven by personalized, behavior-triggered abandoned cart flows

With Loomi AI empowering 260 Sample Sale’s team to target smaller, smarter audiences, the brand reduced sends, streamlined campaign building, and produced better results.

Ready To Stop Trading Hours for Campaigns?

Still spending your team’s best hours on manual segmentation and campaign assembly instead of strategy?

See what happens when AI finds your highest-intent buyers and builds your audiences for you — book a demo and let’s map out which of your campaigns to automate first.